10Xed Firms – Dunedin

10Xed Firms


10X Dunedin is part of an international business coaching network that has proven itself time and time again. Supported by this network, it provides access to highly trained coaches with significant experience in the small to medium business arena who are available to assist entrepreneurial business owners of small to medium sized businesses who are looking for smarter and faster ways to produce results.

Aligning with a local Chartered Accounting firm, 10X Dunedin offers all the expected business development services, each designed to drastically and positively impact your actual results, with the added security that a Chartered Accountant is having input in all area’s impacting both your financial wellbeing and general risk management.

10X Dunedin are very passionate about improving the lives of business owners. They have developed and tested all the successful programs available in our portfolio and are well versed in implementing them thereby ensuring that you the client develop the “X Factor” in your business.

10X Dunedin has also been structured in such a way so that not only do you get to work with your local coach on their programs, but where required, you can access coaching strategies on-line at the web site.

Our Results

Businesses with 10X Dunedin report the following:

  • More are encouraged and inspired about their outcomes
  • There are more possibilities and choices open to them
  • They feel more in control and empowered
  • 10X has enriched their business lives
  • The future has become clearer

Refer our testimonials for validation from our clients

Why business coaching, and does it actually add any value to your business?

Yes it does.

Think of an Olympic athlete or National team - how many of them don’t have a coach?

"It's not about us it's about you!"

In a national team situation you have the best people in their roles as part of the team, but would that team succeed without a coach? The answer is yes – to a degree, but with a coach involved they can get them to the next level. That is the same in business.

The value a coach can provide will vary depending on the situation but how much value do you put on improving your knowledge, confidence and clarity of vision to be able to take your business where you always knew it could go?

Why 10X Dunedin?

Our philosophy is that we want to make a positive difference to the small to medium business world and that includes your business. 10X Dunedin recognises there are a lot of great entrepreneurs around who know a whole lot about their product but need assistance to grow and learn about running a business and/or are spending too much time “IN” their business and not enough time “ON” it.

At 10X Dunedin , you are taught how to run a business in a more focused manner, how to work ON it via better use of your crucial management time as well as having someone on regular basis hold you to account for what you have said you will do.

10x Dunedin uses its unique Coaching Club option as a solution or part of the package. This is where a group of like-minded businesses come together to learn and share. How valuable would it be to you to learn from others and know that you are not the only one out there with those problems and maybe – yes maybe they have also had a similar problem and are able to provide a solution!

10X Dunedin also have an individually designed Planning and on-going Momentum Meeting program to hold you on course to the goals you set for yourself.

All our services are backed with Dunedin’s client specific Accountability Program driven by your own dedicated Client Services Manager who holds you to account for achieving the goals you set for yourself – all the while 10X Dunedin is on open phone and email communication to assist you achieving the outcomes planned. All this value just for you to become a better, smarter and focused business leader!!

In addition, you can also join our new cost effective networking group “The Edge Network X” that is a fortnightly 2 hour luncheon intended to both develop your personal skills in generating business leads, marketing your business to a wider leads network and defining your ideal target client. We also hold you accountable achieving your goals that are set each fortnight. These meeting are driven by the groups own dedicated Business Coach.

In addition, most of our 10X Dunedin services have qualified for the New Zealand Trade & Enterprise (NZTE) Capability Development Voucher Scheme, and is eligible for voucher redemption.

When you work with 10X Dunedin, you sit down with us and plan where you are going and agree on the initial Burning Issues that we will help you resolve – whether they be barriers to success or key opportunities that need to be harnessed. During your time with us, there will be other distractions caused by the day to day running of your business. They could even be major things at the time which without a clear focus could potentially send you on another tangent totally opposite to your goal. With 10X Dunedin working closely with you, we make sure you don’t get side-tracked or even worse - lose sight of your goal(s).

“Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.”

The above is a famous Chinese proverb but something 10X Dunedin feels very strongly about. We aren’t about just supplying answers, but about teaching you strategies and skills so that you have the tools, understanding and ability to keep your business tracking in the right direction.

We are also not the normal coaching business that has a product or two and fits you into a product. Yes – we do have products and one of them may suit your circumstances without any change, but we are more interested in finding out exactly where you need help, what your objectives, goals and values are and then providing a solution based around this information. If that means adding additional services to fully meet your requirements, then that is what we will do.

Carl Spruyt


Your 10X Coach - Carl Spruyt

Removing barriers and realizing you are not alone in running your business will be your first outcome when working with Carl Spruyt. Carl is a very passionate and determined advocate of Small to Medium Businesses (SME’s) and is focused on ensuring you achieve the goals you have set for yourself and your business. Carl prides himself on keeping his clients on course and focused on the main aim of the game in order to guide and mentor them to achieve even better results.

Carl is a real motivator of SME’s and uses his experience and skills gained from 20+ years in the Finance Industry and as a Partner in his own successful Business Advisory and Accounting firm for the benefit of his 10X Clients. Most importantly, he will ensure you receive the most appropriate and relevant advice tailored to your needs to help you grow and develop your team, your processes, and ultimately, your results.

“All too often I come across business owners that have heeded advice or feedback from their friends / acquaintances (aka ‘BBQ advisers’) who have no detailed knowledge of the actual issues impacting the business. This has often led to very unsatisfactory outcomes. Working with 10X, we have cost effective tailor made strategies, resources and tools designed to help New Zealand business owners achieve their goals”.

Carl grew up in a family small business environment so understands how the pressures involved in operating an SME’s impacts directly on the Owners family and financial well-being. His personal summary comprises:

  1. 25 years’ experience in financial aspects of SME’s.
  2. Founding Partner/Director of a Business Advisory & Accounting firm.
  3. Founding Director of a Social Media Marketing & Networking business with branches in South Africa and UK.
  4. Commercial property owner.
  5. Happily married for 25 years with 2 adult sons.
  6. Former Primary School Board Trustee.
  7. Sports coach for primary / secondary school Cricket and Soccer.
  8. Avid motorcyclist.

Carl has a well-rounded SME understanding and knows what it takes to plan for success and then DELIVER on those plans. He keenly focuses on the balance of profit vs. risk and the need for cash flow management - the life blood of business viability - all the while aiming to achieve and maintain a balanced personal lifestyle.